UNITED STATES & SOUTHEAST ASIA
UNITED STATES · THAILAND · INDONESIAHenry Zhang.
US & SEA Business · Growth
· Go-to-Market
Building consumer brands across the United States and Southeast Asia — from product strategy and go-to-market to e-commerce, marketing, local teams and business growth.
A product perspective. A growth mindset. A business owner’s lens.
HENRY ZHANG / 张亨Product × GTM × E-commerce × Marketing × Local Operations
↓01 / SELECTED WORK
Different markets.
One business perspective.
Four brands. From scaling a hero product to building an entire market.
02 / THE OPERATING APPROACH
How I Build a Market
Nine connected decisions. One view of the whole business.
01ResearchStart with the market, not the media plan.
Understand customers, competitors, price bands and purchase concerns. Separate a useful signal from an assumption before choosing a direction.
End of detail02ProductGive every SKU a clear commercial role.
Assess the portfolio through customer needs, differentiation and product readiness. Decide which products should enter, lead or support the market.
End of detail03PositioningMake the reason to choose unmistakable.
Connect a specific customer and use case with a credible benefit, relevant price and comparison frame.
End of detail04GTMTurn the opportunity into a launch sequence.
Align product readiness, channel priorities, content and ownership around the launch. Make dependencies visible before execution begins.
End of detail05E-commerceBuild the path from interest to purchase.
Connect assortment, pricing, product pages, campaign timing and inventory with the role of each commerce channel.
End of detail06Content & CreatorsCreate demand before asking for conversion.
Give awareness, benefit education and promotion different content briefs. Match creators to the audience and communication job.
End of detail07Paid MediaAmplify what matters to the buying decision.
Distinguish discovery from high-intent conversion. Read media signals alongside product, channel and business context.
End of detail08Local OperationsMake the strategy work on the ground.
Connect local teams, coordination routines, inventory and campaign execution. Translate the plan into clear responsibilities and reviews.
End of detail09P&LMake growth commercially sustainable.
Connect GMV and SKU targets to margin, investment and operating costs. Use the business review to decide what to scale, adjust or stop.
End of detail03 / BEYOND MARKETING
“I build businesses at the intersection of product, marketing and e-commerce.”
My career started in performance marketing. My perspective grew with every product, market and team I worked with. Today, I connect growth decisions to the business behind them.
More About Me