Vinko
Built the business from 0 to 1, connecting products, e-commerce, creators, paid media and local operations.
ABOUT / HENRY ZHANG · 张亨
A broader view
of growth.
I build businesses at the intersection of product, marketing and e-commerce.
My career started in performance marketing and consumer electronics. Over time, my role expanded from acquiring traffic to understanding the entire business.
Today, I think about growth through a broader set of questions: What product should enter the market? How should it be positioned? What price makes sense? Which channel should own the conversion? What content can create demand? How should the local team operate? And can the business grow profitably?
My experience spans the United States and Southeast Asia. At CASEKOO, I worked on US-market product marketing and led US TikTok Shop operations. Since December 2024, my role at SHD Technology has connected that experience with business building and local operations in Thailand and Indonesia.
Download ResumeTHE JOURNEY
From growth execution
to business ownership.
Dec 2024 — Present
SHD Technology
Project Manager · Southeast AsiaExpanded from marketing management into business operations: product planning, sales and marketing strategy, local team building and business reviews across Thailand and Indonesia.
SELECTED PROJECTS WITHIN THIS ROLEThailand · Indonesia Thailand
Levoit
Premium home-appliance growth through consumer insight, product education and channel strategy.
Sep 2024 — Nov 2024
Lideming Technology · 理德铭
Marketing ManagerLed product research, audience analysis and multi-channel marketing planning. Coordinated the marketing team with product, design and R&D through launch preparation and execution.
Jun 2018 — Sep 2024
Ruixin Digital Technology · Lanhe
Brand Marketing Lead · US E-commerceBuilt a foundation in content, advertising, CRM and DTC, progressing into brand marketing leadership and US TikTok Shop operations. CASEKOO and Ranvoo were projects within this employment period.
SELECTED PROJECTS WITHIN THIS ROLEJan 2024 — Jul 2024 Dec 2023 — Feb 2024 Sep 2022 — Dec 2023 Jan 2019 — Oct 2020
CASEKOO · Head of US TikTok Shop Operations
Built the team, researched the market and platform, selected products and developed creator and livestream collaboration. Established the channel’s operating approach with hundreds of creator collaborations in two months.
Ranvoo · AICE LITE MAX
Planned the wearable-cooling launch across product story, audience and channel selection, creator reviews, Meta video advertising and sales enablement.
CASEKOO · Magic Stand
Led US-market product marketing across positioning, campaign planning, creators and paid media, supporting Amazon and DTC.
CASEKOO · Advertising & CRM
Connected acquisition campaigns, automated customer journeys and CRM to support customer acquisition and retention.
CAPABILITIES
01
Business
Market strategy / Business planning / Sales & profit planning / Business reviews / Local team building
02
Product
Portfolio planning / Positioning / Pricing strategy / Product launch / Go-to-market
03
E-commerce
Shopee / TikTok Shop / Amazon / DTC / Campaign planning / Inventory coordination
04
Growth
Creator marketing / Affiliate / Meta / Google / CPAS / GMX / Content strategy
05
Markets
United States / Southeast Asia / Thailand / Indonesia / Consumer electronics / Home appliances
RELEVANT ROLES
SEA Country Manager · Regional Marketing Lead · Overseas Business Manager